Market Basket Analysis using Apriori algorithm in python
With the booming industry of e-commerce, online shopping has now become the norm for everyone. It is easily accessible, secure and convenient from a customer’s perspective. As one of several strategies to increase customer retention and sales, retailers may cross-sell other products to the customer, perhaps offering the products as a "frequently bought together " in most of these sites. Ever wonder how are the retailers gathering this information? Market Basket analysis has benefitted retailers to mine customer purchasing patterns and identify combinations of products frequently bought together. MBA of these transaction sets using association rule mining allowing for superior if-then analysis. Retailers are able to cluster items, strategize product placement, plan catalog designs that are more suitable to customer needs. MBA enables retailers to make customer-aware online search recommendations and tailor marketing campaigns / sales promotions. Association Rule Ass...